From the merger of the tradition and modernity the 70's craze "Ad Lib" was born. Their slogan was "dress as you want but with good taste". In the beginning, "Ad Lib" fashion was inspired by the typical costumes of the island. They created long and white dresses that developed to what it is today, a well-known international fashion.
Already on the 15th century, Eivissa was named "el saler de tot el mon" ("the world's saltcellar). From the 11st century there are traces in the works of some Arabic writers of the fact that the island provided salt to the whole Maghreb. This proves the importance that, from the beginning, the salt works of Ibiza -granted in 1255 by James I to Guillem de Montgrí- had. Around it, the present village of Ses Salines was established. "Ses Salines" is the name given to the south plateau of the island, separated from the sea by some beaches such as "Es Codolar", "Es Cavallet" and "D'en Bossa", together with the mountains of Puig des Falcó and Puig des Corb Marí.
The exploitation of the salt works has remained until nowadays.
Craftwork is an important activity in the island: embroidery, "espardenyes" (espadrilles made of esparto), pottery, jewellery, forging, handcrafted leather are found in the countless street markets and Dalt Vila´s shops or the surroundings of Ibiza port, etc.
Sant Rafel is the only village of the island with the title of Handcraft Centre; several potters open their small workshops to the public to show and sell their creations.
The walk of Vara de Rey, key point of Ibiza city, is the site of the Plaça d'Art, a fair that gathers local handcrafters and which takes place near Easter, to seize the starting of the tourist season.